Alex brings a unique combination of legal expertise and technological proficiency to his role as Chief Executive Officer. Holding a Juris Doctor degree from Washington and Lee University School of Law and having worked in the trust and estate group of a large law firm, he possesses a solid understanding of the legal industry and the challenges attorneys face.

In the technology sector, Alex has proven himself as a capable leader in developing innovative solutions. As the driving force behind NetLaw's platform, he applies his legal background and technical skills to enhance the delivery of estate planning legal services. Under his leadership, he and his team have secured multiple software-related patents.

Alex's goal is to ensure that NetLaw continues to evolve and adapt, meeting the changing needs of legal and financial services professionals and their clients by integrating modern technology with legal best practices. He is committed to equipping attorneys with the tools they need to deliver efficient and effective legal services in an increasingly digital world.

A career in leading various marketing and business development functions for professional services firms began at Raymond James Financial for Jodie Orozco, where she guided financial advisors through the methods to communicate their value to their clients. While there, she earned her FINRA Series 7 license while developing a first-to-market program to allow financial advisors to use social media in a compliance-approved fashion. Roles with a national accounting firm and a boutique lodging investment firm honed her skills in all realms of growth, from marketing management to branding to sales. A self-proclaimed generalist, she takes interest in advancing corporate strategy with marketing and sales tactics that support those company goals. In her role with NetLaw, Jodie supports financial professionals’ use of the platform through individual and enterprise-level relationships.

Jodie is a first-generation college graduate who earned a bachelor of science in business administration with a major in marketing from the University of Florida’s Warrington College of Business Administration, where she graduated with honors while also obtaining minors in mass communication and packaging science.